Wella launches LuxeLights - a capsule to get more shine
LuxeLights, a new hair colour collection by Wella Professionals for the holiday season, focuses attention on everyday hair. Colored hair can be worn as an adornment every day, according to Wella Professionals.
Hair colour services are becoming a thing of the past as people find themselves spending less time with friends and travelling less frequently. A sleek natural effect is achieved with LuxeLights' colourful yet dramatic metamorphosis.
Simple yet beautiful, LuxeLights will give clients a blended, radiant, and intense look. Three distinct services are provided by this curation: LuxeLights adds luscious blonde colours to blended highlights; LuxeShimmer enhances uninteresting root touchups with the strength of Blondorplex; and LuxeIntense gives lively browns with four new Color touch shades for a more vibrant look.
Exclusively designed by three Wella Passionistas: Nalini and Yasmin Studio Director Natasha Naegamwala; Elton Steve; and Nandini D'Rozario Co-Founder of Muah Salon Elton Steve. With the goal of bringing together the magic of hairdressers' creativity and experience with Wella's innovation, Wella Passionistas was created by and for stylists in India.
"Wella Professionals has always been that one business that has believed in the stylists with their products," said Natasha Naegamwala, director of Nalini and Yasmin Studio. To modify and beautify the life of the customer, hair colour is a journey that begins with a consultation. It's as though LuxeLights were a breath of fresh air, allowing our customers to #ShineOn every day."