Volkswagen India celebrates 10 years of association with Sundaram Motors in Chennai
Volkswagen Passenger Cars India celebrated today the 10th year anniversary with Sundaram Motors Chennai. Chennai, the state of Tamil Nadu is still a key market for the brand. Volkswagen is able to continue its strong presence in Tamil Nadu through a partnership with Sundaram Motors. The company provides exceptional after-sales support and sales service.
Sundaram Motors' Volkswagen Mount Road was the first dealership to get the new logo design and brand design. The dealership now displays the new brand personality which is modern yet humane, digitalized and connected. Its goal is to enhance customer relationships through data-driven analyses, be more personalized, and make it easier for customers to reach them. To ensure customers have a holistic experience, network staff will be trained in understanding customer needs, being more approachable, and providing tailored experiences.
Mr. Ashish Gupta, Brand director, Volkswagen Passenger Cars India, said that "Our trusting relationship of 10 years with Sundaram Motors is testament to the mutual trust and respect we have cultivated." Dealer partners play an important part in helping us grow our presence in the Indian marketplace. We have been striving to build a solid, performance-driven, brand-conscious network throughout India. We are currently working on a new logo design for all our dealerships and the Taigun, the most awaited SUVW.
"We are pleased to celebrate our 10th year of association with Volkswagen India. It has been a remarkable journey. We look forward presenting the brand's most-awaited new products portfolio to our customers and the 'New Volkswagen Experience' experience. We will continue to strive for Volkswagen India's vision of being available, providing German-engineered products, and offering Volkswagen standard service quality in this region to our customers," quoted Mr. Sharath Visharaghavan, Executive Director, Sundaram Motors.
Sundaram Motors with 160 employees is a 3S Dealership. It strives to offer the highest quality customer service and support in Chennai. The dealership has sold over 9,900 Volkswagen cars, with Polo leading the pack, followed by Vento (and Tiguan) in sales. The dealership has been honored with numerous awards, including the "Sarvottam Dealer of the Year" award in 2015 and the 2016 "Best Performing dealer" award. Sundaram Motors also has numerous awards including "Sarvottam dealer of the year" in 2015, as well as "Best Performing dealer" in 2016. This is an important role in the growth trajectory for Volkswagen India.