TVS launches ‘TVS Raider’ Motorcycle globally for the Gen Z
TVS Motor Company, a worldwide renowned producer of two- and three-wheelers, today announced the debut of the TVS Raider, a feature-rich product in the 125cc class aimed at aspiring young customers in India and across the globe. The motorcycle is unmistakably youthful and sporty, with first-in-class innovations such as a reverse LCD digital speedometer, an optional 5-inch TFT cluster with Voice Assist, numerous ride modes, and segment-exclusive underseat storage.
Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, commented on the launch, "TVS Motor Company serves consumers on practically every continent." We are pleased to expand our portfolio of global motorbike platforms with the TVS Raider, which is targeted at the youthful, digitally native Gen Z. In keeping with its target category, it features cutting-edge vehicle and connected technologies. I am convinced that TVS Raider will continue to be the preferred vehicle for our youthful consumers in India and throughout the world.”
“TVS Motor Company has long recognised Gen Z as a critical consumer cohort,” stated Mr. Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company. Several of Gen Z's favourite brands are from our stable, including the EV – TVS iQUBE, the TVS Racing-born TVS Apache series, and the TVS NTORQ 125. We will once again capture their interest with the TVS Raider's Naked Street Styling, best-in-class Acceleration with Ride Modes, and monoshock-based ride handling, along with TVS intelliGO and ETFi-enabled mileage performance. I'm sure our customers will love the TVS Raider's particular riding character; its one-of-a-kind animalistic headlight and segment-exclusive reverse LCD cluster. Additionally, we will provide a SMARTXONNECTTM model equipped with Bluetooth, navigation, and voice assist. According to Gen Z, the TVS Raider is a "WICKED RIDE!"
With a unique and bold design motif, the TVS Raider symbolises the TVS Motor Company's design ethos of innovation. The motorbike has a distinct macho spirit, which is symbolised by a special logo. The TVS Raider's muscular, robust appearance is a result of the strong and sculpted tank shape. Simultaneously, it is a sporty, small, and agile motorcycle for daily use. The TVS Raider's unique and forceful headlamp and taillamp give exceptional visibility. The young colour palettes and custom-designed textures and finishes are inextricably linked to the design's sporty and energetic vibe.
The TVS Raider is powered by a sophisticated 124.8 cc air and oil-cooled three-valve engine that produces a maximum output of 8.37 kW at 7,500 rpm and 11.2 Nm at 6,000 rpm. The motorcycle accelerates from 0 to 60 kilometres per hour in 5.9 seconds and reaches a top speed of 99 kilometres per hour. The gas-charged 5-step adjustable monoshock suspension, low friction front suspension and split seat, 5-speed transmission, and 17" alloy chunky wide tyres all contribute to the dynamic comfort and handling.
A reverse LCD digital speedometer with Ride Modes is a high-tech gadget that provides precise and easy-to-read information. Additionally, the TVS Raider is available with a 5-inch TFT cluster equipped with the TVS SMARTXONNECTTM version, which includes Bluetooth connectivity and voice assist. The switch cluster, footpegs, and mechanical features are all meant to work in unison with the motorcycle for maximum functionality.
The great fuel efficiency compliments the TVS Raider's superior performance; the Ecothrust Fuel injection (ETFi) technology results in increased mileage, startability, refinement, and longevity. While TVS intelliGO improves riding comfort, mileage, and pollution reductions by automatically shutting down the engine during extended idle periods such as traffic lights and other transient pauses.
The ergonomics of the TVS Raider have been designed with the rider's comfort and convenience in mind. Based on the DNA of the TVS Motor Company's performance motorcycles, the low seat height balanced on a long wheelbase, the perfect ergonomics triangle, and a monoshock give an exciting ride and handling. The exhaust design, with its characteristic voice, is meticulously adjusted to resonate the motorcycle's tenacious spirit. Features such as the segment's first easy-access underseat storage for all your essentials, a side stand indicator with engine inhibitor, a helmet reminder, and an optional USB charger all contribute to a satisfying ride experience.
TVS Raider is available in drum and disc variants and starts at Rs. 77,500 (ex-showroom, Delhi). It will be available in a range of vibrant hues including Striking Red, Blazing Blue, Wicked Black, and Fiery Yellow.