‘The Purple Room’ for exclusive premium & gifting chocolate range
'The Purple Room,' a premium Cadbury experience zone, was recently unveiled by Mondelez India, the company that makes and bakes some of India's most beloved snack brands, including Cadbury Dairy Milk, Bournvita, and Oreo.
A 3D Cadbury chocolate printer, located in the Purple Room, will allow customers to design their own box of delectable 3D chocolates. Jio World Drive (JWD) Mall in Mumbai's Bandra Kurla Complex is home to the new, ultra-premium emporium – Freshpik, which houses the zone. Bringing a wide choice of products and unique experiences all in one place will provide customers with a premium chocolate experience.
Anil Viswanathan, senior director – marketing, Mondelez India, commented on the unveiling, saying, "We are happy to offer 'The Purple Room,' a premium Cadbury experience zone that also includes India's first-ever 3D Cadbury chocolate printer. It is our goal to give our customers a special and memorable experience with Cadbury chocolate through our store. By showcasing some of our best-loved premium and gifting confections, the zone not only helps us raise the bar on Cadbury's premium credentials while also building brand loyalty. The store is our way of offering customers a 'Meetha' start to the festivities as the country slowly returns to normal and plans for the much-anticipated festive season."
The Purple Room improves the experience and provides customers a new form of 'shoppertainment' interaction through innovation, creativity, and personalised solutions. To enhance the shopping experience, customers will be able to enjoy their favourite brands in a new avatar, such as Dairy Milk, Bournville, 5 Star and Oreo original milkshakes, at the store. Customers can now see their favourite chocolate being created in 3D, which raises the bar even further. For a limited time, the shop provides 28 3D chocolate patterns featuring all the alphabets for a unique and individualised experience. Shoppers can also participate in the company's consumer-focused Madbury promotion by constructing their own Cadbury bar using a simple game.
MDLZ is pioneering the future of snacking with renowned global and local brands such as Oreo, belVita, and LU biscuits; Cadbury Dairy Milk, Milka, and Toblerone chocolate; Sour Patch Kids candies; and Trident gum. Mondelez International, Inc. expects net revenues of roughly $27 billion by 2020.
Cadbury India, formerly based in Mumbai, has operated in the country for more than 70 years. In India, Cadbury introduced Bournvita and Dairy Milk. With its manufacturing facilities in Maharashtra and Mhadapur (in the state of Maharashtra), the company operates in chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk Silk and Celebrations, Cadbury Bournvita and Bournvita Fills. It also produces Bournvita Biscuits and Bournvita Fills and Bournvita Chocobakes, Halls and Cadbury Choclairs Gold.