The Cocktail Story launches D2C e-commerce platform dedicated to beverages

The Cocktail Story launches D2C e-commerce platform dedicated to beverages

The Cocktail Story, India's first digital platform dedicated to building an ecosystem of alcoholic beverage manufacturers and lovers, debuts a direct-to-consumer e-commerce platform for bartenders and drink enthusiasts in India. The e-commerce platform, which is comprised of multiple businesses, is a marketplace for alco-bev items, allowing patrons to order directly from the website and design their own cocktail-making experience in the comfort of their own home.

The platform, a first in its industry, has expanded and matured from a well-known brand to a marketplace that connects consumers with brands to assist them in selecting the best ingredients, mixers, recipes, and bar gadgets. The products featured on their website will be available throughout India, and with the stroke of a button, you may order mixers and more from the comfort of your own home.

Vidhi Puri, founder of The Cocktail Story, comments on the launch, "We have always developed material that resonates with all the spirit fans out there." We have always been ahead of the curve, whether it's assisting people in making clean ice at home or educating them about crucial cocktail glasses. The launch of the e-commerce marketplace is a natural progression in our mission to create unique opportunities for patrons in the alcoholic beverage space in India, and we are thrilled to bring together the industry's movers and shakers under one roof through our association with leading brands in this space.”

The e-commerce platform is a logical extension of the brand and a one-stop shop for all brands, offering cocktail-making products and solutions to its consumers under one roof. It features top brands in a variety of categories, including Drink & Cocktail Mixers, Beverages such as tea, coffee, and kombucha, Syrups & Bitters, and Barware & Accessories. Svami, Jade Forest, Seedlip, Jimmy's Cocktails, The London Essence Co., Tea Trunk, Rage Coffee, and GutLife Superfoods are just a few of the top brands represented in the aforementioned categories.

The launch of the new e-commerce platform seeks to further develop the brand as a one-stop destination for spirit enthusiasts on a national and worldwide scale, while also shaping the regional alcoholic beverage sector and offering a platform for the promotion of India's cocktail culture.