Tetley Green Tea Immune sets focus on inner wellbeing
Tetley Green Tea Immune is an important invention in the wellness market from Tata Consumer Products, designed with increasing consumer demands in mind. Green tea is frequently thought of as a hot beverage that may aid with external fitness or maintaining a healthy weight. The product contains the benefits of green tea as well as Vitamin C, which aids in immunity support.
The brand's latest offerings place an emphasis on internal wellness, with anti-oxidants that help cleanse the body from the inside out, as well as extra Vitamin C, which is believed to support the body's immune system. Apart from the traditional green tea immune, it comes in interesting flavours such as Lemon & Honey, Ginger, Mint & Lemon, and Naturally Sweet with Mango.
Malaika Arora, actor and fitness fanatic, Drashti Dhami, actor, acclaimed author and nutritionist Kavita Devgan, and Puneet Das, president packaged beverages (India and South Asia), Tata Consumer Products, convened a virtual debate on the desire to feel 'Lago Baahar Se Fit Aur Andar Se Bhi'.
“The health and wellness movement among consumers is accelerating. Our ad for Tetley Green Tea Immune makes use of the visual device of a 'Bubble' to emphasise the sense of doubt/anxiety that people have about their fitness,” Das explained.
With a comprehensive approach of fitness, we sought to dispel any doubts in the consumer's mind by emphasising that being fit is about more than just the surface. We hope that by hosting this ‘Lago Baahar Se Fit Aur Andar Se Bhi' discussion with the top fitness enthusiasts, we will inspire consumers to prioritise inner wellbeing as well as physical attractiveness and external aspects of fitness. Tetley Green tea Immune is a novel product that contains additional vitamin C and will assist consumers in feeling fit from the inside out,” he added.