Sony launches BRAVIA XR MASTER series 85Z9J TV with XR cognitive processor

Sony launches BRAVIA XR MASTER series 85Z9J TV with XR cognitive processor

Sony India unveiled the BRAVIA XR MASTER Series 85Z9J with Cognitive Processor XR technology. The new 8K LED TV offers a stunning picture with finer details and exceptional clarity.

An experience that thrills, moves and feels like the world around us is possible with the clever Cognitive Processor XR. The new BRAVIA XR 85Z9J is Calman® Ready, allowing for extensive calibration and fine-tuning changes not achievable with standard picture settings. Extreme 8K realism, powered by the BRAVIA MASTER Series XR processor, for an immersive viewing experience with 33 million pixels.

To recreate human vision and hearing, the BRAVIA XR 85Z9J, available in 215 cm (85), uses a revolutionary processing mechanism beyond standard AI. Affects our perception of objects. The Cognitive Processor XR finds the focal point by dividing the screen into zones and detecting it.

When compared to the way our brains work, the new processor can cross-analyse an array of elements at once, exactly like our brains do. So that everything is synced and lifelike - something that conventional AI cannot achieve. The screen's over 33 million pixels serve the greatest details in every movie scene and gaming experience.

With Full Array LED panel, XR Contrast Booster 15 and XR TRILUMINOS Pro, enjoy brighter highlights, deeper blacks and a wider spectrum of colours. To modify and generate contrast, the BRAVIA XR 85Z9J includes numerous zones of LEDs that light up separately, allowing for increased depth, textures, and contrast. Its combination with the Full Array LED panel delivers ultra-realistic images with lifelike contrast.

TRILUMINOS Pro produces rich colours, remarkable contrast, deep blacks, and strong brightness. No more shadows or blown-out highlights. Pictures have more vibrancy, vibrant hues, and realistic texture. XR Contrast Booster 15 adjusts brightness for greater peaks in glare and deeper blacks in shadows by perfectly balancing light output across the screen. Lightening and darkening areas make scenes appear more realistic and detailed.

Enjoy stunning 8K picture quality from any angle. Reproduces nearly real-world depth and features in high resolution. 8K realism with reduced light reflection and lifelike image with 85Z9J. Sony's unique solutions can upconvert any content to 8K resolution.

The latest XR 8K Upscaling and Motion Clarity technology ensures action is seamless, bright, and clear.

Recreate missing 8K texture with XR 8K Upscaling. XR Motion Clarity technology carefully manages moving images to minimise blur and maintain image quality in high-speed scenarios.

Sony's BRAVIA XR 85Z9J features the newest XR Motion Clarity technology. Each ‘blink' is independently regulated, with brightness adjusted as needed, to ensure every detail is perfect. Enjoy dedicated game mode with HDMI 2.1 support, featuring 4K 120fps, VRR*, and Auto Low Latency Mode (ALLM).

85Z9J supports HDMI 2.1, which includes 4K 120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). High-speed HDMI 2.1 allows for better resolution, data handling, and features including 4K 120Hz, VRR*, and ALLM. This means smoother movement, less input lag and a dedicated Game Mode for responsive gameplay.

XR sound positioning with Acoustic Surface Audio and XR Surround with 3D surround upscaling provide crisp 85W powerful sound with front facing subwoofers.

Enjoy better visuals and sound with the new BRAVIA XR 85Z9J. With XR Sound Position technology, powerful actuators behind the TV vibrate to create acoustics that move with the picture. Because sound follows action, conversation and sound effects are more realistic. With XR Surround's 3D Surround Upscaling technology, you can enjoy the cinematic pleasures of new audio formats like Dolby Atmos® at home, as well as vertical surround with non-Dolby Atmos content. The TV's 4 frame tweeters and front facing subwoofers generate a powerful 85W sound for an immersive experience.

Awaken your senses with Ambient optimization and Acoustic auto calibration technology. So you get the optimal view, the BRAVIA XR 85Z9J with ambient optimization technology with light sensor automatically adapts the picture brightness to room conditions. So you get the same sound quality as if you were sitting right in front of the TV, thanks to acoustic auto calibration technology. The room's surroundings can affect sound. Curtains, for example, absorb sound, while objects in front of the TV might disrupt sound flow, lowering sound quality. This TV recognises objects and enhances and optimises sound for your room.

Create your own home cinema with IMAX enhanced, Dolby Vision, and Dolby Atmos on this huge screen TV.The 85Z9J combines 8K clarity with HDR brightness, colour, and detail for the finest picture quality (HDR). A smart TV with IMAX certification means it has high-fidelity picture and sound. Use the IMAX Enhanced picture setting to enjoy more cinematic content at home. It also has Dolby Vision and Dolby Atmos for home cinema enjoyment. Dolby Vision brings scenes to life, while Dolby Atmos creates an immersive surround sound experience.

Google TV voice search with Google Assistant works flawlessly with Apple AirPlay 2 and HomeKit.

To explore up to 700,000+ movies and TV episodes from all your streaming services, all in one location and categorised into topics and genres that interest you, the new BRAVIA XR 85Z9J TVs effortlessly integrate Google TV. The Google Assistant allows users to search for content, play TV shows, movies, and more without using the TV remote. Apple Home Kit and AirPlay support allows smooth multimedia streaming from Apple devices like iPads and iPhones to Sony TVs. This new feature lets you share material on the big screen or control your TV. Connect your Bluetooth headphones or earphones to BRAVIA and enjoy your favourite TV shows uninterrupted.

The TV's minimalist design and living decor feature blends perfectly into your living environment.

With its attractive single-pane glass design, the BRAVIA XR 85Z9J keeps viewers focused on the picture. Your TV becomes a part of your home decor with on-screen artwork, personal images, screensaver themes, and clock functions. If you want immersive sound, this TV is for you. Your eyes naturally focus on the picture and not on the bezel. Three-way stand enables three stand positions: narrow for small footprint, hero for no distractions, and sound bar for elevating TV and integrating soundbar system.