Smoor luxury chocolates in Chennai to create an ultimate indulgence experience

Smoor luxury chocolates in Chennai to create an ultimate indulgence experience

Smoor, a luxury chocolate company located in Bangalore that uses couverture chocolates to provide the ultimate indulgence experience, has announced plans to open exclusive brand locations in Chennai, India's southern gateway.

In October, the city's first boutique store will open, offering a wide choice of scrumptious chocolates, cakes, pastries, and macaroons in a variety of flavours. The business is expected to open its doors to the public in October.

Now, it's all about getting into the Chennai market via Direct-to-Consumer (D2C) models and then expanding its reach by opening physical locations in the near future. Treat aficionados in Chennai, India's most ethnically diverse city, will be able to try the world's first and only True chocolate dessert.

With a repeat purchase rate of 30% to 35% in all of its regions, the brand is poised for success in Chennai. The business expects to generate sales of Rs 2 crore in 3-4 months after opening its first offline store in the city. Because of the brand's entry into the Chennai market, a considerable number of new jobs will be created in the area In addition to chocolate and pastry experts, the company plans to hire locals in customer service and operations roles.

Smoor's founder and CEO, Vimal Sharma, said in remarks at the event: "We constantly receive fantastic evaluations from individuals in Chennai who visit our locations in Bangalore. As a result, we frequently get inquiries from people in other locations, such as Chennai, who want to use SMOOR there as well. As a result, we're ecstatic to be making our public debut in the vibrant metropolis of Chennai. We will provide our customers with the best of our product line, and we are confident that they will appreciate not just the uniqueness of our offers but also our exceptional customer service."