Skechers launches GO WALK 6 collection
Skechers has unveiled the sixth generation of its immensely popular GO WALK walking shoes in India. For extra support, the GO WALK 6 collection features a lightweight ULTRA GO cushioning midsole and a high-rebound Hyper Pillar Technology. The new GO WALK 6 footwear collection builds on the company's earlier efforts to establish the walking category in India with the GO WALK line.
The new collection debuts at a pivotal moment in history, when the importance of walking has never been greater. Skechers GO WALK 6 was built to provide consumers with the optimum walking experience via the use of comfort technology optimised for the activity. The Hyper Pillar Technology included in the series provides superior comfort and rebound when walking. Each pair features an Air-Cooled Goga Mat insole and an athletic top for an enhanced level of comfort. The Hyper Pillar Technology is visible in action between the ULTRA GO midsole foam due to the flexible tapering design.
Mr. Rahul Vira, CEO, Skechers, South Asia Pvt. Ltd., stated during the launch of the GO WALK 6 collection, "Skechers is a comfort technology company and has always built products around this fundamental promise. The debut of the GO WALK 6 collection will take the existing category of walking shoes to a new level and present our consumers with a product that will become an integral part of their walking trip. As with all of our products, this collection will incorporate the most cutting-edge technology available in the footwear industry.”