Scope and opportunities for Startups in Ayush sector

Scope and opportunities  for Startups in Ayush sector

On the occasion of the 6th Ayurveda Day, with the subject 'Ayurveda for Poshan,' a national conference and Ayurveda Food Expo were held on October 30, 2021, at the All India Institute of Ayurveda campus in New Delhi. In the workshop, eminent speakers from the Ministry of Ayush, the Ministry of Commerce and Industry, the Ministry of Food Processing Industries, the Ministry of Micro, Small, and Medium Enterprises (MSME), IITs, IIMs, NCISM, NIFTEM, Food Technologists, and Entrepreneurs shared their knowledge. Dr. Manoj Nesari, Ayush Advisor to the Government of India, Shri Pramod Kr Pathak, Special Secretary Ministry of Ayush, Dr. Anil Wali, Managing Director, Foundation for Innovation and Technology Transfer (FITT), IIT Delhi, and Prof Tanuja Manoj Nesari, Director AIIA were among the dignitaries in attendance.

In his keynote talk, Dr. Manoj Nesari, Advisor Ministry of Ayush, stated, "Efforts must be made to convert obstacles into possibilities." The culture of start-ups can be fostered in the Ayush sector by adhering to a sustainable approach. The Government of India's National Health Policy emphasises nutrition, and the AIIA's Poshan Ahaar Initiative, with active inputs and ideas on food start-ups, will assist in realising this objective."

In his presidential address, Mr. Pramod Kumar Pathak, Special Secretary, Ministry of Ayush, stated that officials from the Ayurveda sector from every state in India had attended the workshop, and that more than 400 Ayush institutes had virtually participated. The AIIA has been a champion in bringing together industrial partners, academicians, and policy think tanks, and the Ayurveda Food Expo will be a perfect example of the kind of push that is required in the Ayush sector. I am pleased to learn that the Food Start-up Incubation Center would provide a venue for nurturing new inventive ideas, developing them into start-ups, know-how guidelines, mentee and mentor assignments, and so on. If a proposal is accepted by MSME, an initial funding of up to 15 lakhs can be provided.

Dr. Anil Wali, Managing Director, Foundation for Innovation and Technology Transfer (FITT), IIT Delhi, said in the second session on the topic of 'Role of Incubators in Nurturing Incubatees' that "facilitating a conducive ecosystem is the most important component of a start-up initiative and I am confident that with a plethora of experts available in their vicinity AIIA will be able to plan the set up effectively."

On the same day, Ayurveda practitioners who have done outstanding work in the field were recognised. Dr. Prabodh Halde, Chairman of the All India Food Processors' Association, Shri Anand Rajkumar Chordia, Director (Technology and Innovation), Pravin Masalewale (Suhana), Dr. Vimal Pant, Associate Professor (Banking and Finance) at the National Institute of Food Technology Entrepreneurship and Management (NIFTEM), Indrani Mahto, Manager Invest India, Mr. Ashish Jain, CEO, Health Sector Skill Council, Prof Sujat.

The Department of Swasthvritta at the All India Institute of Ayurveda has also recommended establishing a "Mahabhaishajya" Pathyahar unit to address patients' authentic and scientific nutritional needs for disease management, as well as the supply of Ayurveda Nutraceuticals for health maintenance.