Orient electric launches new range of emergency LED lights

Orient electric launches new range of emergency LED lights

Orient Electric Limited, a part of this diversified USD 2.4 billion CK Birla Group, has launched its brand new range of Emergency LED lighting alternatives which provide backup lighting for up to 4 hours during power outages. The range comprises LED bulb, LED Batten, LED Recess Panel and Bulkhead which can be used as regular lighting supply and when power cut occurs, they automatically switch to emergency mode to light up your space thus enabling regular work activities to continue.

Puneet Dhawan, Executive Vice President, Orient Electric said,"Regular power cuts disrupt normal life and may greatly affect companies like small retail stores, salons, food outletsand mobile retailers etc.. Given this background, we have introduced our new assortment of emergency LED lights comprising bulbs, battens, recess panels and bulkheads for homes, small office, and retail shops. These crisis LED lights are very similar to the LED lights that we currently use and fit into the same sockets, however they switch on to emergency mode once power supply is disrupted and offer 4 hours of back up. They revert to normal operation when the electricity is restored and get recharged during the regular course of usage. Interestingly they can be used as a mobile light source as well, so for example the emergency LED bulb can work as a headlight for a bicycle. Entirely Made in India, our emergency LED lights are energy efficient and have a brief payback period. With this launch, we mean to promote and grow this category while providing users an opportunity to have premium qualitybranded emergency lighting fixtures."

Orient's new Emergency LED lights feature in-built battery which automatically charges during routine power supply and as soon as there is a power cut, emergency mode is activated. Reliable and cost effective, Orient's Emergency LED lights arrive with over charging protection and lengthy maintenance-free life of around 25,000 hours. The business has also started a committed SMS Service to create product awareness and ease sales wherein interested customers can send the text "EMLIGHTS" into"56161" for information.