Nourish adds cornflakes to its healthy breakfast portfolio

Nourish adds cornflakes to its healthy breakfast portfolio

In keeping with the brand's goal of providing nourishment, 'Nourish,' a leading food products firm owned by BL Agro, added 'cornflakes' to its already extensive breakfast cereals product line.

The company has introduced three new flavours of cornflakes: Kesar Pista, Rose Almond, and Classic, which complement the delightful and healthy breakfast meal. The category of products is offered on the company's consumer platform, along with a diverse selection of products. It comes in 250 gramme container and is priced at Rs 90 for the basic flavour and Rs 135 for the Kesar Pista and Rose Almond varieties.

To complement the company's vast line of flours, pulses, rice, oil and ghee, dry fruits, spices, and ready-to-cook items, the newly introduced cornflakes are vitamin-rich, cholesterol-free, and sugar-free, making them a healthy breakfast alternative. Shilpa Shetty endorses the company, which strives for purity and perfection in its goods, which are packed in a way that maximises nutrient retention.

"The Indian breakfast cereal market has been growing steadily over the years, particularly in Tier I cities with premium purchasers," said Ashish Khandelwal, general director, BL Agro. Additionally, as the pandemic continues, significant modifications in customer behaviour have been observed, with a growing demand for healthier ready-to-cook meal options. In today's fast-paced world, a nutritious breakfast is critical fuel for the day. With our new cornflakes line, we hope to provide a nutritious, flavorful, and easy-to-make breakfast choice."

Further commenting on the portfolio growth, Richa Khandelwal, brand spokesperson, BL Agro, stated, "The pandemic has heightened awareness of the importance of healthy food choices, and Nourish's freshly introduced cornflakes meet this requirement." Whether a person is looking for a high-fiber cereal or simply wants to enjoy a nutty fruity flavour, the cornflakes assortment has something for everyone without sacrificing nutrition."