MyCFO rebrands itself as Practus

MyCFO rebrands itself as Practus

MyCFO, a market leader in India's Office of the Chief Financial Officer, Performance Improvement, and Business Transformation services, has completed a comprehensive rebranding exercise in response to the company's increased expansion and a reaffirmation of its corporate purpose. At the heart of this rebranding is the consolidation of all current brands - MyCFO, MyCXO, and Practus - under the umbrella brand Practus, as well as an update to the company's corporate image.

For more than a decade, Practus has established itself as the market leader in the Office of the Chief Financial Officer segment and one of the top three firms in each of the service lines in which it operates. Practus has been growing at a CAGR of more than 40% for more than a decade, returning 3-12X its fee to clients in more than ten countries. This rise reflects managements', investors', and boards' growing appreciation of Practus' measurable 'implementation-focused' value. This includes deeper, more sustained engagements as a result of Practus' proven methodology for resolving customers' more complex business challenges while providing increased impact and ROI through technology adoption powered by its enthusiastic and devoted workforce.

Practus delivers all of its solutions – Office of the Chief Financial Officer, Profit and Cashflow Improvement, Digital Transformation, Tech Stack, Post Merger Integration, Managed Services, and Business Transformation – to businesses of various sizes, target groups, regions, and roles.

"It is an important milestone for the company, as economies around the world recover from a difficult era. This presents Practus with an unprecedented potential to become synonymous with delivering quantifiable benefit (ROI) to customers through the use of technology as a major enabler," said Deepak Narayanan, Founder & CEO, Practus."

The Practus logo represents the company's mission to be disruptors and pioneer new ways of doing things. It refers to the board game tic-tac-toe, implying the organization's capacity for creative thinking and a knack for problem-solving.

Along with the new brand identity, Practus has relaunched its website, which can be found at The new easy user interface and brilliant colours reflect the company's active, passionate, and innovative attitude to their job.

Practus Founder SVenkat stated, "Our new logo symbolises the fusion of people, processes, and technology. We saw the importance of a unified brand to communicate the concept of - One Brand, One Company, One Culture. At Practus, we approach issue solving with a student-for-life mentality, always learning and experimenting with new ideas. We tailor each experience to the specific circumstances. We re-invent where necessary."