Levi’s® ropes in the style icon and brand ambassador Deepika Padukone.
Deepika Padukone, a style icon and brand ambassador, joins together with Levi's® for a new collection.Designed in collaboration with Deepika Padukone , the Levi's x Deepika Padukone collection embodies the icon's own sense of style.
This first Levi's® x Deepika Padukone collaboration emanates a sense of freshness and self-assurance thanks to its roots in authentic Levi's® style and update with Padukone's personal flair. Athleisure, faux leather pants, and oversized shirts are all part of the collection, which takes inspiration from Padukone's own style while also reinventing Levi's classics.
This inaugural Levi's® collection was an attempt to capture my unique sense of style while staying true to the brand's heritage. It's my belief that we've been successful in staying true to that vision. as reported by Padukone.
Through the use of long varsity jackets, coordinated sweatsuits, crop-tops, and bralettes, this collaboration pays homage to Padukone's laid-back attitude. Faux leather pants and a denim jumpsuit complete the look. Levi's® denim is refreshed with new on-trend high waist jeans inspired by the 1970s and cut-and-sew wide-leg styles to be worn with extra-long or cropped trucker jackets as well. Oversized shirts, romantic blouses with organza sleeves, graphic tees, and upscale sweatshirts are all available. As a whole, the line is comprised of classic pieces that would look great in any closet.
The fact that Deepika Padukone's first collaboration with Levi's® as a brand ambassador is both iconic and intimate excites us greatly. In keeping with Levi's® philosophy of 'genuine self-expression,' collaboration is a natural fit for the brand. As a result of her signature style and its impact on customers, we were eager to work with Deepika. There's nothing else like her when it comes to colour, fabric, and silhouette understandings. Newer fabrics, finishes, and fits are being used as part of this cooperation. New textile regions and a newer fashion customer can be explored with the introduction of athleisure products like faux leather pants and long varsity jackets. Levi's® SVP and MD for South Asia, the Middle East, and Africa is Sanjeev Mohanty.
According to Levi's commitment to sustainability, the Levi's® x Deepika Padukone collaboration is ethically produced. 60% of the collaborative line is sourced responsibly, while the entire line is created ethically. Cottonized hemp and denim made with the brand's WaterLess® technology are among the sustainable materials used in the collection. Organic cotton and Tencel derived from wood pulp are also available.
It will be available via Levi's retail shops, Levi.in, and a few partner e-commerce platforms from October 8th 2021, when Deepika Padukone collaborated with Levi's.