Lavazza launches La Reserva de Tierra - a blend of refined coffees
Lavazza, the Italian company that is one of the world's leading coffee roasters, has launched La Reserva de Terra! India, a unique premium blend of refined coffees sourced entirely in Karnataka and made in India for professional use in cafes, fine-dining restaurants, and star hotels.
This variant is part of the group's newly launched La Reserva de Terra! range - a collection of the finest and most sustainable coffee blends that have been meticulously designed and crafted to provide professional baristas with an authentic taste of a coffee origin land while highlighting the group's commitment to creating a sustainable coffee experience.
Jai Ganesh Ramnath, managing director, Lavazza India, commented on the launch, "La Reserva de Terra! reaffirms Lavazza's dedication to our earth, our farmers, and our customers." Each cup in this set has a narrative about sustainability; Tierra! Brazil and Colombia, two freshly launched mixes from this series, have received worldwide praise for their distinctive flavours. We are ecstatic to introduce La Reserva de Terra! India, a mix cultivated and procured entirely in Karnataka and roasted in our Indian facilities in Sri City, Andhra Pradesh. We have had the opportunity to work closely with farmers in Karnataka, and the fact that we are now exporting Terra! India to the rest of the world is a true testament to this unique blend that is truly indigenous to Indian soil.”
Lavazza Terra! is a social responsibility initiative launched by the Lavazza Foundation in 2002 with the goal of improving the living and environmental conditions of coffee-producing communities worldwide while also providing them with the brand's technical expertise to help their companies develop. The Foundation works with over 1000 smallholder coffee farming families in Karnataka, boosting market access, assisting women in cooperatives, establishing a farmer organisation, and advocating the adoption of sustainable agricultural techniques to increase coffee quality. Following that, 125 smallholder farmers and ten largeholder farmers have been finalised for the UTZ certification, a Rainforest Alliance-affiliated sustainable agricultural certification programme.