JewelOne launches NIRJHARA - Exclusive diamond jewelry collection inspired by waterfalls

JewelOne launches NIRJHARA - Exclusive diamond jewelry collection inspired by waterfalls

JewelOne, the rapidly growing retail jewellery brand from the house of Emerald Jewel Industry India Limited, recently unveiled a new diamond jewellery collection inspired by waterfalls. The collection is called NIRJHARA, which not only refers to gorgeous waterfalls but also to anything eternal, such as diamonds.

The collection was launched in Chennai at the Purasaiwakkam store by the business's Managing Director, Mr. K. Srinivasan, Chief Operating Officer, Mr. Vaideeswaran. N, and other corporate officials.

The collection, inspired by heavenly cascades, is the result of the work of talented designers who created these captivating top-of-the-line designs set with natural diamonds and brought to life by JNA Manufacturer of the Year award winner (2020) Emerald Jewel Industry India Limited, one of Asia's largest manufacturers of precious jewellery based in New Delhi.

Mr. K. Srinivasan, Managing Director of Emerald Jewel Industry, addressed the media after unveiling the collection to their consumers, saying, "Emerald is revolutionising the way people see jewellery by fusing art and technology." With emerging industry concerns such as hallmarking, we are in a unique position, as quality has been a primary focus since the company's inception. Since its establishment in 2012, JewelOne has been selling hallmarked jewellery. We are prepared for quick expansion and are encouraging franchisees and entrepreneurs to join us in our pursuit of becoming a pan-India brand. Additionally, we are seeking Super-stockists, stockists, and retailers for Zilara by JewelOne, our rapidly developing silver jewellery business. Apart from that, we're launching a new business model called JewelOne Select, which is a Shop-in-Shop model for jewellery retailers wishing to grow their business.”

Mr. N. Vaideeswaran, Chief Operating Officer, Emerald Jewel Industry, stated to the media, "With inspiration from majestic waterfalls, we present the exquisite diamond collection NIRJHARA, which stands for lovely waterfalls. Each design has been carefully chosen to communicate the beautiful message that nature conveys through these magnificent cascades. As a testament to our brand's vision, which speaks to the heart of the typical woman, this collection was designed for the woman who forges her own way in the face of insurmountable obstacles. The collection's tagline, "Your Life. Your Way," is an apt tribute to the modern woman, who embodies strength and beauty in equal measure. As a follow-up to our Ayanaa collection, which relates women with flowers, we present our collection of women and the majesty of waterfalls. This enables us to develop a deep emotional connection with our customers' lifestyles and fashion choices. The collection includes necklaces, earrings, finger rings, and pendant sets in over 70 distinct styles. The products are affordably priced, ranging from Rs. 30,000 to Rs. 5 lakhs.”

JewelOne introduced this collection at its fourteen shops located throughout Tamil Nadu and Puducherry. They intend to extend their retail footprint throughout the state and nationally through franchisees and business partners.