Godrej launches a virtual Season 5 of Godrej L'Affaire

Godrej launches a virtual Season 5 of Godrej L'Affaire

Godrej L'Affaire, a curated experiential luxury lifestyle platform by the Godrej Group, is back with its fifth season. This is India's trendiest life-style event to be held from February 14th until February 28th. Celebrity reside sessions, exclusive web-series launch, #LiveItUp sale with the largest discounts on 40+ lifestyle brands together with flash competitions , is lined-up with this power-packed 15-day lifestyle celebration by Godrej L'Affaire. 

The mini-series is a unique court theatrical where the year 2020, performed by actress-comedienne Jamie Lever, will probably be placed on trial for the disruptions it caused within our lifestyle. A'judge', performed with radio sponsor Sharma G aka Gaurav Sharma, will hear the arguments prior to delivering the verdict in the end of each episode. Godrej L'Affaire, in conjunction with Bollywood Bubble, will stream live tete-a-tete sessions together with bollywood and TV personalities.

Godrej aer, Godrej Professional, Goodness Me, Godrej Security Solutions (EVE Home Camera, Home Lockers, UV case), Godrej Locks (Advantis, Pentabolt), Godrej Appliances, Script, Godrej Interio, India Circus, BBLUNT, Godrej Expert, Cinthol, Godrej Protekt, Godrej HIT, Godrej Yummiez, Godrej Real Good Chicken, Godrej Jersey, Godrej Veg Oils, Godrej Interio Kitchen, SKIDO by Godrej, Goodknight, Godrej Properties and Godrej Housing Finance are some of the Godrej brands that will be showcased throughout the #LiveItUp sale. As part of their lifestyle festivities, flash digital contests will also be announced where people are able to win hampers of the favourite lifestyle brands.

Godrej L'Affaire will host #LiveItUp sale on its own social media, offering the best deals, discounts and adventures of pick non-Godrej lifestyle brands too. RA, handmade apparel & accessories manufacturer Okhai, Isharya Jewellery, Reneé Cosmetics, organic nutrition brand Wellbeing Nutrition, Fantasie Chocolate, Bombay Island Coffee, Storia Foods & Beverages, takeaway restaurant Varun Inamdar's Mumbai Local Tawa, South Street - South Indian Comfort Food and Shuk Bombay -From the streets of Tel-Aviv to Bombay, amongst others.

Talking about Season 5 of Godrej L'Affaire, Sujit Patil, VP & Head of Corporate Brand & Communications, Godrej Group, stated, "Godrej L'Affaire is Godrej groups possessed media platform in the lifestyle space. The 3 pillars of Godrej L'Affaire are satisfied creation, developing a community of lifestyle enthusiasts and experiential engagement with engaging brands. This year we are piloting a fourth possible pillar of enabling social commerce through direct customer participation. 2020 is supporting us and with positive ambitions for its future, the subject for the season 5 is #LiveItUp2021. Godrej L'Affaire intends to deliver cheer to people with some fascinating relevant content, exclusive deals and also a distinctive web-series that has subtle brand integrations. We are curating all these lifestyle experiences virtually, so patrons may witness them directly from the comfort of their homes."

Commenting on the institution, Shweta Bachchan Nanda, Creator and Designer, MxS, stated, "The style sensibilities of MxS is geared to appeal to everybody who's fashion forward. That is based on what Godrej L'Affaire signifies and is an perfect lifestyle partner for us. Social trade is a crucial place for trend brands like us to participate clients efficiently. Godrej L'Affaire's social trade feature will further fortify its standing as a social hub for brands to incorporate content along with the best deals on premium lifestyle brands."

"Godrej L'Affaire is a confluence of many cosmos of food, fashion and lifestyle. This year it plans to re-frame brand agnostics retail with the lens of social commerce. I'm humbled and honoured to associate for its fifth season to sew all of your perceptions of taste with Varun Inamdar's Mumbai Local Tawa," added two nationwide award winning chef and chocolatier Varun Inamdar.

Sharing her experience of shooting at the web-series, actress-comedienne Jamie Lever, said,"I had a great time working for the Godrej L'Affaire web-series. I believe that the script is real funny, different and unique. To be connected with a new such as Godrej is an honor. I was happy to be a part of #LiveItUp web-series project"

Kamiya Jani, Founder & Chief Travelling Officer - Curly Tales, said, "Curly Tales is blessed to have worked with prestigious brands in the meals, travel & lifestyle area. And one such land, we're proud to associate is Godrej L'Affaire, that also for the 2nd time. After its powerful 4th season, we are fairly sure the 5th season will be bigger and better would #Liveitup2021."