Dabur Vatika forays into face wash

Dabur Vatika forays into face wash

Dabur Vatika, India's most trusted natural Personal Care Brand from the Dabur House, has announced the launch of its Dabur Vatika Face Wash range. The launch of this collection with Flipkart, India's premier e-commerce platform, further strengthens Dabur's position in the personal care industry in India.

The New Vatika Face Wash has an MRP of Rs. 170 and comes in a 150ml SKU. Vatika Neem Purifying Face Wash, Vatika Sandalwood Illuminating Face Wash, and Vatika Honey Moisture Boosting Face Wash are a few of the three options available.

Mr. Rajat Mathur, AGM-Consumer Marketing at Dabur India Ltd., announced the launch by saying: "When it comes to meeting our customers' ever-changing needs, Vatika has always been on the cutting edge. Our new Vatika Face Wash is an exciting addition to the Vatika line-up. Dabur Vatika has been the chosen personal care brand for millions of customers throughout the years, whether it's Hair Oil or Shampoo. We are now expanding the Vatika brand to provide customers with a soap- and paraben-free product for their everyday face care needs with the New Vatika Face Wash."

In a statement, Mr. K. Ganapathy Subramaniam, DGM-Marketing (Innovations) at Dabur India Ltd, said: "The launch of Vatika Face Wash underlines Dabur's continuous commitment to developing innovative natural skin care products of the highest quality standards, without compromise. Each new product in the line has a special component that addresses a certain issue with the skin on the face. It is dermatologist-tested, paraben & soap-free, and contains only Natural Active Ingredients in Vatika Face Wash. We'll keep working with Flipkart to develop new Personal Care goods so that we can provide our customers the best of the best.

As a homegrown company, Flipkart is dedicated to offering the most relevant products to its customers through its marketplace. Flipkart Senior Vice President, Beauty, General Merchandise and Home, Mr. Manish Kumar stated. Customers are becoming more environmentally conscious and aware of the benefits of using organic/natural products as the external environment changes. We're pleased to co-create and launch Dabur's new Vatika Face Wash based on these insights. We share a same goal with the brand as a strategic partner: providing Indian consumers with high-quality items that meet their specific demands."

For Dabur, e-commerce has always been a major bet on the future. We've made it a priority to provide something fresh and exciting to each and every one of our customers. Vatika Face Wash is our newest line of products. It was a pleasure to work with one of our important partners, Flipkart, on this product. In order to create this natural line, the Flipkart and Dabur teams collaborated extensively to identify the rising trends in natural ingredient-based face wash. Smerth Khanna, Dabur India Ltd's Business Head of E-commerce, believes that the new Vatika Face Wash will be hugely popular with customers.

Vatika Neem Purifying Face Wash contains Neem Extracts and Vitamin E, making it a powerhouse of a face wash. Neem has long been used for its anti-bacterial qualities. There are numerous studies showing that vitamin E is an effective anti-aging antioxidant. By controlling pimples, removing excess oil, and fighting skin outbreaks, the New Vatika Neem Purifying Face Wash helps maintain healthy skin.

Key components like Sandalwood Oil and Saffron are found in the Vatika Sandalwood Illuminating Face Wash from REN. As an astringent, Sandalwood Oil helps to tighten and illuminate the skin on the face. This pricey spice has been used for centuries to brighten the skin, lighten freckles, and even out skin tone. Your face will be illuminated, pigmentation reduced, and your skin will be cleansed, refreshed, and revitalised with the New Vatika Sandalwood Illuminating Face Wash.

To keep the skin moisturised, Vatika Honey Moisture Boost Face Wash contains honey, almond oil, and aloe vera, all of which serve to keep moisture in while also soothing the skin. Honey Moisture Boost Face Wash by Vatika is a multi-tasking face wash that cleans, moisturises, and calms the skin.