Cadbury enters into the snack bar category with Fuse
With the launch of the new Cadbury Fuse Fit, Mondelez India - manufacturers and bakers of some of India's most favourite snack brands - Cadbury Dairy Milk, Bournvita and Oreo, revealed its foray in the enticing snack bar market. With this innovation, the company hopes to develop the current category of niche and growing snack bars and develop consumers who select alternatives 'good for you' for everyday snacks. The snack bar combines the bond of 50 per cent bar peanuts and almonds to meet 10 per cent of the daily protein need, with Cadbury milk chocolate as the base.
"Consumers have been increasingment searching for on-going snacks for mid-morning hunger and mental stimulation, or even to break their exhaustion, as they spend the most time in their homes," says Mondelez India's senior marketing managing director, Anil Viswanathan. They also make smart snacking selections that provide a pandemic-infused difference for both – goodness and taste. We strongly believe in our untapped potential in this category as a snack leader that defined eating experiences in the country and has pushed the right line with the continually developing consumer palates. With Cadbury Fuse Fit, we will bring our vision to life again, enabling our customers to have more choice and strengthen our brand's affection for our goods."
Cadbury Fuse Fit presents a unique eating experience for consumers, bringing together the best of two worlds, taste and quality, making it a snack that can be eaten at any time during times of famine. In a first transparent product of its kind, Cadbury Fuse Fit is launched into two variations of almonds and peanuts and cranberries and nuts. This protein-packed mouth-watering snack bar has a price of Rs 50 per 40 gms and ends the overall taste vs. goodness conundrum.