Budweiser Beats energy drink to beat the thirst of Gen Z

Budweiser Beats energy drink to beat the thirst of Gen Z

The launch of Budweiser Beats by Anheuser Busch InBev India (AB InBev) marks the company's entry into the non-alcoholic energy drink market. Because of Budweiser Beats, the company has reaffirmed its commitment to giving customers more options.

In India, Amazon, Grofers, Big Basket, and Swiggy Instamart are now selling Budweiser Beats for Rs 90 for a 250-ml can, as are other big modern retail and department stores.

President of India and South East Asia at AB InBev Kartikeya Sharma stated of the introduction, "We are happy to offer Budweiser Beats in India and mark our foray into the energy drink sector. " Even as one of the fastest-growing premium brands in India, Budweiser is proud to present the first ever energy drink from the brand in the country's capital city. We believe that Budweiser Beats will help us meet the changing needs of our customers throughout the country. We plan to expand on this invention by offering a wider range of items to our customers.

In order to fulfil AB InBev's goal to provide consumers with the highest quality non-alcoholic goods, Budweiser Beat uses world-class quality standards and processes. Because of this, Budweiser Beats has natural caffeine and B-vitamins in it, and is designed to give customers a better taste and drinking experience. This non-alcoholic beverage's modern packaging pays homage to Budweiser's legacy while still being contemporary.

Budweiser Beats is a new energy drink from Budweiser that aims to challenge the status quo by catering to changing consumer tastes. The introduction of Budweiser Beats by AB InBev shows the company's commitment to providing Indian consumers with high-quality products. While more non-alcohol and low-alcohol options are being developed, this will be the first of these to be offered in Australia by AB InBev.