Baby apparel brand Tiny Twig launches in India
Cotton has become the go-to cloth in India, particularly for babies. It's a frequent sight to discover newborns swaddled within their grandmothers' decades cotton sarees. From the gorgeous city of Adelaide in Australia, Tiny Twig desired to interpret the super-soft bit of granny's pure cotton cloth to a boutique new baby clothes developed for the baby now and their potential future tomorrow.
Launched in 2009, Tiny Twig's infant clothes created from organic cotton was celebrated for decades in a variety of areas of the planet. "Tiny Twig's dedication to using organic cotton, fair trade practices, and practical design to encourage parents and babies alike will be the driving force behind our work. We are very excited that our beautiful, organic cotton collection, made in Australia and sold in Japan, The USA, Canada, and of course Australia, is coming 'home' into India'. Produced in Australia and produced in India, we deliver you the very best of both worlds," states Dr. Madhu Siva, both the mind and enthusiasm behind the brand.
Tiny Twig is the culmination of several adventures of Dr Madhu Siva, which began with her own experience of searching for fabrics which were most comfy for her child when he was a baby. "I looked everywhere and researched extensively to find the safest, softest clothes for my son and ended up with my mum's old saree to sew my kid's very first apparel," remembers Madhu. A discussion with a few friends about the causes of eczema in babies led Madhu to discovered Tiny Twig eventually.
Baby-Friendly, Earth Friendly
Having a PhD in Chemistry, Madhu was constantly attentive to the effects of damaging substances on people and the environment. "As I researched more about the consequences of the chemicals on human skin, I knew that the value of organic cotton cloth for babies," says Madhu. "Did you know that a baby's skin is just seven days thinner than adult skin?" She asks while describing how residual pesticide in non-organic cloth could seep into a baby's skin, placing them at greater risk of numerous developmental and physical disorders.
Tiny Twig's clothes is GOTS (International Organic Textile Standard)-accredited. GOTS accredited the clothes's natural standards and insists on keeping a sustainable supply chain and acceptable processes from farm to complete. While the garments are mild on the babies themselves, they're equally kind to the environment also. "The GOTS certificate on the tag is a pride our fabrics fulfill the greatest needs from field to mill. Thus, our clients can depend on purchasing a totally 'clean' merchandise - from the raw material through to completing," Madhu explains.
This hard-earned reputation entails sourcing the most effective organic cotton that's soft, breathable, strong and durable, colors from certified natural dyes and nature-sourced accessories fulfilling the maximum security standards, which makes organic garments fun to use. The team has taken it a step farther by introducing coconut shell buttons and lead-free and nickel-free snap buttons onto the clothing, avoiding all synthetic or plastic accessories. "You just need to touch the cloth once to comprehend the worth of clothes made from natural cotton," claims Madhu.
On the other hand, the staff knows that they can only fulfill their sustainability targets if they're ably supported by honest and safe work practices. Tiny Twig also strives to optimize its social and financial impact at each stage of creation. A supply of employment using a flexible work environment for girls and value-based ventures, leading to a sustainable future, devoting the societal aim of this Tiny Twig company.
Functionality in Styling
While the cloth utilized in Tiny Twig's clothes is remarkably soft and extremely durable, the group has set a good deal of consideration in to comfort, styling and invention. Their proprietary layout of this two-way nose growsuit using a zip runner end on the shoulder prevents infants from getting hurt in the neck along with the eyebrow whilst dressing them. "We also keep reviewing our layouts in regular intervals to ensure decent quality in tailoring and complete", says Madhu.
Another touch of Tiny Twig garments are suits with fold back mittens and foot cuffs to keep babies warm through the night and free throughout the day to get playtime. The garments don't collect at the stomach like infant clothes usually do. Tiny Twig has also paid attention to minute details like the amount of switches on a baby top. "The detailing in those garments is impeccable," said a guest in a clothes expo.
Madhu also speaks about the logic behind the colors and the layouts of these clothing. "We feel that infants are valuable and very personal, and we strongly believe our garments will need to reflect this uniqueness and infrequent price," she adds.
Ready to Indian Markets
For a nation well on its way to battle developed nations' savings shortly, India's infant clothes market-size has also seen an immense growth in the last year. The kidswear section, growing at a rate of 14 percent YoY, accounts for approximately 20% of the apparel market, which will be worth $15 billion in 2021. The steady growth in smartphone users along with an electronic boom contributed to the rapid expansion of customers seeking to change to digital-first brands.
The thought process behind Tiny Twig includes a profound cultural connection to India, therefore Madhu felt strongly about creating this globally acclaimed clothing brand accessible India. Since their tender launch from the latter portion of 2020, Tiny Twig has already built a stable, loyal client base in India. The staff is enthusiastic and justifiably pleased with the incredibly positive comments from its internet customers. The consumers are raving about the cloth, the traditional layouts, classic patterns and superb softness of Tiny Twig's clothing. The group can be in dialog with retailers around India to create their exquisite clothing available at physical shops.
"Every Indian infant warrants Tiny Twig", says Madhu,"and now we would like to touch as many households as we could with our beautiful clothes."