Axis Bank makes banking conversational; enables secured communication over WhatsApp
Karix Mobile, a wholly owned subsidiary of Tanla Platforms, India's biggest CPaaS supplier, announced the installation of a conversational banking solution- WhatsApp Business- to get India's third largest private sector lender, Axis Bank.
Using the alternative, Axis Bank clients are now able to begin a WhatsApp conversation with the bank to conduct regular banking activities on-the-go. A variety of financial services -- both transactional and informational - including checking accounts balance, assessing of charge card invoice amount, understanding nearest branch or ATM location and so on could be availed by clients through this alternative.
"In Karix, we're devoted to develop solutions which help our partners deliver an wonderful consumer experience," Deepak Goyal, Chief Business Officer, Tanla Platforms Limited explained. "By digitising the account opening procedure to serving the client through the lifecycle using omnichannel communicating, our obsession with enhancing customer expertise has led to a path breaking innovations in the cloud communications area to the banking business," he added.
Clients can begin using WhatsApp banking easily either by providing a missed call, sending an SMS or subscribing to get WhatsApp messages through the amounts supplied on the bank site. All communication on the WhatsApp accounts is encrypted end-to-end and all sensitive data is safe and protected. The solution increases the advantage in banking and provides ease of use to clients resulting in high Customer Satisfaction Scores and Internet Promoter rating for your bank.
With Axis bank being among the first to capitalise on the opportunity, alternatives because these are meant to make customer communication easier, faster, and engaging. The installation of alternatives like NLP, Rich Cards combined with Backend Automation for straight through processing is intended to not only offer easy accessibility to digital banking but also ensure customer expertise is smooth and intuitive, resulting in greater client satisfaction rating and greater net promoter scores such as banks.
Sameer Shetty, Executive Vice President and Head -- Digital Banking, Axis Bank, stated, stated: "Our purpose is to re-define the role we could play in the life span of our clients, by elevating digital banking into new domains of consumer participation. This technology won't only improve consumer experience, but additionally offer a personalized and smooth experience to all our clients, in addition to non-customers."
With over two billion messages delivered across daily on WhatsApp across 180 nations and 60 languages, both financial and banking institutions with a massive customer base could flourish supplying richer communication adventures. Visually rich interactions like PDFs and also Google Map places can be transmitted via WhatsApp removing the text fatigue which consumers typically confront if communication is sent via other media.