Amitabh Bachchan to endorse VKC footwear brand
Amitabh Bachchan is a brand ambassador for VKC footwear. Additionally, this partnership resulted in a first in the history of brand endorsements in India. This is the first time in his nearly half-century-long career that the giant of Indian cinema has endorsed a footwear company.
VKC has established the reputation as India's hardworking footwear brand over the last 37 years with its long-lasting products and transparent pricing methods.
VKC, a renowned name in footwear, changed the Indian footwear business by pioneering PU footwear in the country and making it affordable to all Indians, including the mass market segment. VKC has since grown to become the country's best selling PU footwear brand.
VKC Pride, the company's flagship brand, quickly became the most sought-after brand for its work ethic and the most celebrated footwear product for its value in the footwear market.
VKC Pride introduced a new collection called EEZY in August 2021 by adopting a new technology in PU footwear manufacturing in India. VKC Pride EEZY is India's First SuperSoft PU Footwear Collection.
Amitabh Bachchan commented about his relationship with VKC, "I am pleased to be associated with VKC and motivate the Indian people to 'Celebrate Hard Work' in order to propel India to the top of the world through our collective spirit of Hard Work." And I'm thrilled to be promoting a footwear brand for the first time in my career with VKC".
“The VKC Group is honoured to be associated with Amitabh Bachchan, an Indian cinema legend. I am confident that Amitabh Bachchan will not only serve as a Brand Ambassador for the VKC Group, but will also inspire India's footwear industry to develop the best products, new fashions, and innovations in order to compete with China, the world's largest footwear manufacturer,” said VKC Razak, Managing Director, VKC Group.
The VKC Group is preparing to launch the ‘Celebrate Hard Work' campaign across India in collaboration with Amitabh Bachchan. The ad is certain to urge India to 'Celebrate Hard Work,' as his own life exemplifies the virtue with 50 years of effort behind him.
“When we were developing the strategy for VKC Pride, the two true features of the product – Longevity and Honest Pricing – aided us in focusing on ‘Hard Work and its Celebration' as a way to establish the brand's connection with its straightforward and uncomplicated mass audience. And with this brand voice of Hard Work, we had no other superstar in mind but Bachchan during the strategy phase before it was rolled into Brand Communication”, explained Manoj Matthai, Founder, Strategist, and Chief Creative Officer, Breakthrough Brand & Business Consulting.
With Amitabh Bachchan as its Brand Ambassador, VKC is well positioned to become a worldwide footwear brand by establishing a solid footing in a rapidly rising market like India. Amitabh Bachchan is anticipated to urge the public to work hard and contribute to India's prosperity through his 'Celebrating Hard Work' programmes.