TVS Motor rolls out the 100,000 unit of the BMW 310cc series motorcycle
TVS Motor Company, a globally renowned manufacturer of two- and three-wheelers, today announced the launch of 100,000 BMW Motorrad 310cc motorcycles. KN Radhakrishnan, Director & CEO, TVS Motor Company, and Rainer Baumel, Head of Products, 1-, 2-Cylinder, and Urban Mobility, BMW Motorrad, rolled out the motorcycle from the TVS Motor Company's Hosur factory.
In 2013, TVS Motor Company and BMW Motorrad entered into a collaboration agreement to develop and manufacture bikes under 500cc for the global market. This strategic cooperation has resulted in the introduction of three vehicles based on the 310cc platform, namely the BMW G 310 R, the BMW 310 GS, and the TVS Apache RR 310 from TVS Motor Company. The TVS Motor Company manufactures all three products in its Hosur plant.
"We are happy to reach a historic milestone in our journey with BMW Motorrad today," stated KN Radhakrishnan, Director & CEO, TVS Motor Company. This accomplishment demonstrates the effectiveness of our eight-year relationship, which has resulted in the creation of a shared learning platform for both firms. Our collaboration has been genuinely remarkable in terms of developing aspirational products for the worldwide market. We are honoured to be a part of this adventure and look forward to working with BMW Motorrad in the future."
"Our strong synergies with TVS Motor Company have resulted in the development of exceptional offers in the Sub-500cc sector," stated Markus Schramm, Head of BMW Motorrad. Since their introduction, the BMW G 310 R and BMW G 310 GS single-cylinder versions have maintained an unmatched level of popularity. BMW Motorrad's 310cc series has sold 100,000 units, and these two agile all-rounders are a vital element of the company's success storey. We look forward to continuing our collaboration with TVS Motor Company in the future."
TVS Motor Company's Hosur manufacturing unit accounts for around 10% of BMW Motorrad's global volume. BMW Motorrad's G 310 R and 310 GS models are now offered in 120 countries.