True Elements certified as ‘Clean Label’
True Elements, one of India's fastest growing healthy breakfast and snack brands, has been certified 'Clean Label' by the US-based Clean Label Project. Affirming the brand's commitment to offering 'Food that does not deceive you,' this accreditation demonstrates the brand's dedication to customer health and flavour without ingredient compromises or adulteration.
The company is founded on four pillars of True: True to our Food (Nutrition), True to our Word (Transparency), True to the Environment (Recycle), and True to our Families (People).
With the new certification, the company becomes the only Indian food brand to be worldwide recognised for both 'Clean Label' and '100% Wholegrain' certifications. These prestigious accreditations are bestowed by two major non-profit organisations based in the United States, the Clean Label Project and the Whole Grains Council, which are renowned for raising the bar globally on food nutrition, food safety, and consumer transparency.
These credibility seals reassure consumers with factual information and are a testament to the brand's philosophy of creating a world where promises and claims are not based on falsehoods or jargon and where 100% of the brand's taste is achieved with zero chemicals, zero preservatives, and zero added sugar.
The Clean Label Project conducts extensive testing for over 130 potentially dangerous pollutants, including pesticides, plastic, and heavy metals. This accreditation enables the company to contribute to resolving consumer concerns about industrial and environmental pollutants and toxins in packaged food.
Puru Gupta, co-founder and CEO of True Elements, commented on the double accreditation, "We are really happy to be India's first food brand to be recognised across two pillars of True - Clean Label and 100 percent Whole Grain." At True Elements, our brand success has been largely fueled by creative, clean, and nutritious product offerings, as evidenced by these certifications."
"With these certifications, we at True Elements are delighted that our commitment to quality is proven by scientific testing," stated Sreejith Moolayil, co-founder and COO of True Elements. With these international certifications, our customers may be doubly certain that our products are completely safe."