Simplilearn, Knowledge Innovation Center & University of Arizona launch professional certificate in digital marketing

Simplilearn, Knowledge Innovation Center & University of Arizona launch professional certificate in digital marketing

Simplilearn, the world's leading online bootcamp for digital economy skills training, announced its Professional Certificate in Digital Marketing in association with the Knowledge Innovation Center and the University of Arizona Global Campus Forbes School of Business and Technology (UAGC). The Knowledge Innovation Center, in partnership with Simplilearn, offers learners the unique combination of academic quality from the University of Arizona Global Campus and Simplilearn's award-winning curriculum to help them master a set of essential and critical digital marketing skills. With over 100 hours of instruction and a weekly time commitment of four to five hours, the programme is ideal for students or professionals interested in launching a career in digital marketing, particularly in roles such as Digital Marketing Manager, SEO/PPC/Social Media Manager, Content Marketing Manager, or Growth Hacker.

The University of Arizona Global Campus frequently scores first in business school rankings and is ranked second in the United States, with 318 Quality Matters (QM) certified courses (Ref link). Simplilearn's bootcamp-style learning strategy is used to provide the Professional Certificate in Digital Marketing. This high-engagement learning methodology combines online self-paced videos, live virtual classrooms, and online masterclasses led by University of Arizona Global Campus faculty and industry leaders.

Through tools and hands-on experience, learners will obtain expertise on practical areas of Search Engine Optimization, Search Engine Marketing, Web Analytics, and Social Media Marketing during this rigorous five- to six-month curriculum. The principles of digital marketing will be reinforced, and learners will gain instruction in content marketing, pay-per-click advertising, and digital analytics, ultimately leading to mastery of social media, mobile marketing, and digital strategy. Additionally, the programme includes a capstone project in digital marketing that allows students to work on a project in a domain of their choice from Online Fashion, Smartphones, Electronics, FMCG, or Software.

The Knowledge Innovation Center, in collaboration with the University of Arizona Global Campus and Simplilearn, awards learners a joint Professional Certificate in Digital Marketing upon completion of the programme. Prior learning assessment credits for certificates are applied toward a UAGC degree. Additionally, Simplilearn will issue certificates to learners for completing all courses in the learning path.

Anand Narayanan, Chief Product Officer at Simplilearn, stated regarding the programme, "As economies grow and businesses become more digital-first, it is no longer optional to engage audiences via appropriate online and social channels. With these platforms being inundated with information and promotional communication on a continual basis, it is vital for today's marketers to possess the abilities necessary to guarantee their message is heard and to maintain a strong presence in this environment. Our most recent programme in Digital Marketing ensures that learners develop relevant and critical digital marketing skills for real career growth, learn them from industry experts, apply them to real-world problems, and receive structured guidance, ensuring that learning and career success never stop."

"While the pandemic has disturbed routines, it has also forced businesses and educators to be quick thinkers and doers. We are thrilled to be collaborating with Simplilearn to deliver digital upskilling to a global audience through our Knowledge Innovation Center. Digital Marketing abilities will enable the new-generation employee to stay ahead of the curve by virtue of possessing the most up-to-date information in the area. We look forward to collaborating with Simplilearn and offering job-relevant education to applicants globally "Dr. Paula J. Zobisch, Knowledge Innovation Center's Vice President, stated.