Q India Launches Xiaomi MiTV
QYOU Media Inc. has announced that The Q India, the company's Hindi language youth-oriented channel, will be the first Hindi General Entertainment channel to launch on the Xiaomi MiTV Patchwall Smart TV platform. The Q India is now available in over 122 million TV households and to over 676 million users via OTT, mobile, and app-based platforms in India. Xiaomi is India's largest smart TV manufacturer by market share, and it has lately expanded its capabilities and content offerings to include a wider range of both paid and free content.
Xiaomi has established itself as a market leader in India, with the greatest market share of smartphones and smart TVs. Patchwall 4 is the company's most recent version of an embedded content gateway, which includes leading SVOD services, on-demand content, and a growing number of live television channels. MiTV smart TVs currently have a user base of over 6.3 million subscribers, including 4.8 million active weekly users. In the second quarter of 2021, India's smart TV market grew by an incredible 65 percent year over year.
The Hindi language channel The Q has quickly climbed to become India's fastest growing youth-oriented channel by the year 2021. The Q has surpassed other long-running channels targeting Young India viewers, thanks to good ratings, innovative programming, and the inclusion of over 30 new advertisers. The company expects that the expansion of FAST (Free Ad Supported TV) offers on smart TV platforms in India will begin to parallel the parabolic ad income growth of these products in the United States, where ad revenues are expected to jump from $2 billion to $4 billion by 2023.
The Q India's COO, Krishna Menon, said, "As we continue to expand our channel offering across all key smart TV platforms, Xiaomi is a critical partner. Our unique material will undoubtedly appeal to new youthful people who are developing the habit of watching video on their linked TV sets. We predict huge growth in this sector of distribution and ad sales in the future years."
QYOU Media Inc. CEO and Co-Founder Curt Marvis stated, "We're planning for 2022 with a primary goal of increasing revenue through all of our digital, app-based, and smart TV distribution relationships. These are all "two-way" platforms that have the potential to engage the spectator in an interactive and transactional connection. This is a critical component of our future growth, and we are ecstatic to be such an early entrant with Xiaomi, which has risen to prominence in India as a leader in both smartphones and smart TVs."