Parag Milk Foods launches Go Milkshake

Parag Milk Foods launches Go Milkshake

Go Milkshake, a new line of milkshakes from Parag Milk Foods, creators of popular dairy products like Gowardhan, Go, Pride of Cows, and Avvatar, has been launched. It's prepared with 100% cow's milk and comes in strawberry, vanilla, chocolate, and coffee flavours in 180 ml Tetra Pack containers. It will keep for a long time if stored at room temperature. There is a thick and excellent milkshake for Rs 30 accessible in all distribution channels.

The new line of milkshakes has more flavour and is thicker than the current line. It's a great drink for young people of all ages who want a healthy alternative to soda. 'India Flavoured Milk Industry Report and Forecast 2021-2026' by EMR predicts significant development for the market between 2021 and 2026, rising at a CAGR of 24 per cent. As a result, the company now has unprecedented access to a rapidly expanding market. Maharashtra was India's largest market in 2017, with a consumption share of 18.6%. With 15.5% of the vote, Tamil Nadu came in second, followed by Uttar Pradesh (12.4%), Delhi (8.9%), and Gujarat (7.5%).

Devendra Shah, chairman of Parag Milk Foods, commented on the introduction, saying, "Parents are always looking for nutritious and enjoyable food and beverage options for their children. The Move Milkshake line was created to meet the needs of modern families that want a pleasant and thick drink on the go without having to bother with creating a milkshake. Despite the drink's low calorie count, it's appealing to both kids and adults. We hope to capture 10 to 15 percent of the market with this launch. We're convinced that milkshake eaters will enjoy a distinctive taste thanks to our superior-quality milk."

Founded on the concept of "cow's milk," PMFL is a market leader in cheese (controlling nearly 35% of the market) and ghee. PMFL has pioneered numerous product types. The more a brand can obtain shelf space by competing with both major coops and multinationals, the more appealing it becomes. PMFL is well-positioned to become the country's most favoured private dairy operator, with a strong product range catering to the "consumer of tomorrow" (whey protein, branded paneer, curd), and a solid supply chain.